Go Big or Go Home: Digital Fashion breaks into the Mainstream
Meta Avatars in their DRESSX drip
Source: Blockchain News
Despite the seemingly doomsday vibes across Twitter about all things crypto, the wider Web3 space is totally consumed by building through this bear market and there is some sun peaking through the clouds ⛅️
This week some of that hard work done by projects is coming into fruition, so we’re here to shout for our fellow ladies in digital fashion to celebrate the good times!
Netflix and Chill Babe
We were so excited to tune into Netflix this week as they featured the digital fashion house Auroboros on the “Future Of” series. The episode The Future of Fashion highlights how the digital fashion industry is home to artists working on the cutting edge. The innovators. The expressionists. No matter what your style is, fashion is a way to express yourself. The fact that digital fashion is breaking into the mainstream like this is a huge deal for the space and opens up the path to mass adoption.
“Music, Art and all the other creative industries have been digitalized…it’s a natural progression” Paula Sello, Creative Director and Co Founder, Auroboros
Source: Auroboros
Auroboros is the first fashion house to merge science and technology with physical couture, as well as digital-only ready-to-wear. Creating a romantic premise for the near future, their work stands for innovation, sustainability and immersive design.
Creative directors and Co founders Paula Sello and Alissa Aulbekova embody everything DiamondHandBag stands for; empowering web3 women, innovation, style and self-expression. We are crazy proud of the female led project, which is breaking boundaries both through their art and for the digital fashion space.
Avatar’s are Going to Look Fresh in EVERY Metaverse
While we’re hyping some of our favorite digital fashion projects, more major news this week from the digital first fashion NFT marketplace – DressX.
Meta, the owner of IG and FB has partnered with DressX to provide outfits for its new avatar wardrobe marketplace. This is huge, not only because avatar styling is a way of expressing yourself across metaverses but because avatar fashion is big business. Vogue explains in the article:
Source: Paper Writer
“One in five of Roblox’s 220 million monthly active users update their avatars daily via its marketplace, which enables independent creators to monetise their designs, according to the platform.”
DressX Founders Shapovalova and Natalia Modenova add Meta to an incredibly impressive list of partners including; Fendi, Jason Wu and Balenciaga as well as Auroboros, The Fabricant and Digitalax.
Again, the foundational values of DressX align with DiamondHandbag, bridging the gap for newcomers understanding the digital space and of course: Don’t shop less, Shop digital fashion
Big Brands Continue Breaking into the Digital Realm
Although last week, everyone in the DiamondHandbag group chat was obsessing over Burberry’s Virtual Lola Bag Collection. The partnership, Burberry x Roblox is rooted in creativity and self-expression and introduces the signature Lola bag to the gaming world. Each bag was only available for 24 hours across 5 days and we were glued!
Rachel Waller, VP of Channel Innovation at Burberry said: "We are thrilled to partner with Roblox to share a virtual handbag collection and to bring our iconic Lola bag to life in an entirely new creative way. The expression of our digital personas is a fascinating concept and one which we know is increasingly important to our customers. Roblox is a platform built on imagination, community and creativity pillars which are central to our brand, and we’re delighted to bring our virtual products to this community.”
The industry seems to be gaining speed and as ever, we’re totally here for it!
Signing out besties ��
About Diamond HandBag Club
DiamondHandBag is a trailblazing, digital-first luxury brand and community empowering bold, tech-forward womxn to thrive in the world of alt-asset collecting.
We're powered by a forward-thinking team from top-tier tech, luxury, and entertainment industries who are building the most cutting-edge experiences in the Web3 and NFT space, founded by Angel Pui, serial tech entrepreneur, and international speaker on Web2/Web3, advisor to Fortune 500 companies.
We partner with artists and brands to create stunning digital handbags and offer them up as luxury NFT collectibles. This means our digital collectors don't just own "the only handbag of its kind" — you own the IP rights, too. You can rent your assets, sell them, produce them, and create content with them.
Beyond owning a rare piece of art and gaining access to a stylish, fun, and lucrative form of alt-asset collecting, DiamondHandBag owners can curate their digital galleries and get exclusive access to future drops. We've partnered with major fashion brands and events to offer IRL experiences, too—collectors get fashion and beauty gifts and gain exclusive access to fashion show experiences, meet n greets, and shopping sprees, and we're launching an IRL luxury handbag collection with partnerships with top celebs and major fashion houses.
Join us luxury-lovers as we blaze the trail into the Web3 space with a first-of-its-kind luxury fashion digital collection (finally, your shopping makes you money!).
