Phygital: How Technology is Rewriting the Rules of Fashion
Another season, another New York Fashion Week. But, what’s truly innovative this season beyond some iconic trends including bright neons, underwear as outerwear and Y2K flashbacks? That’s right, this season fashion is embracing the phygital.
From NFT access shows and digital twins to AR and decentralized runways, fashion is embracing the ever merging digital and physical worlds.
Let’s dive into some of NYFW Fall 2022 phygital highlights.
Tommy Hilfiger: a Metaverse Fashion Pioneer Brand
Tommy Hilfiger
It would be criminal not to start off by obsessing over Tommy Hilfiger’s show. Of course, Mr. Tommy Hilfiger is no stranger to the metaverse and sat down with our very own Victoria Gimigliano during Metaverse Fashion Week earlier in the year. The show was a spectacular example of how to merge worlds.
The community was aware that the Tommy Hilfiger team would be blurring the line between the physical and the digital by broadcasting the show into Roblox. Not only that but, Roblox users were also able to purchase digital and physical exclusives.
By turning the catwalk an “experiential runway,” Mr Hilfiger explained that the show is where fashion, art, music, and entertainment come together to engage with cutting edge communities. Their team is building new creative experiences.
Zero10 x Crosby Studios Pop Up
Zero10 x Crosby Studios Pop Up in New York
Not only are physical fashion brands embracing the digital but the same can be said for digital first brands, such as Zero10, where digital fashion carves its space within mainstream fashion weeks.
Zero 10 CEO, George Yashin said to Forbes earlier this week:
“Digital fashion doesn’t need to be limited to web 3.0 and only exist virtually but, to live outside of it—on people, around us, in public, in social media, and in concept spaces,”
Chain Guardian Digital Twins
We also loved to see ChainGuardians showcasing a new limited-edition line of "digital twin" clothing, featuring virtual immersion technology. This will allow visitors to wear the clothing in the real world and on an avatar in the Metaverse, as well as experience the vast array of NFT utilities and experiences each item of clothing offers.
Decentralized Runway Show
Kim Shui Show at NYFW
Another highlight from the week came from New York City womenswear designer, Kim Shui. Partnering with Afterpay, Shui developed the first-ever crowdsourced runway garment with fabric created from pixel submissions. The garment made its way down the runway on September 12 and was then minted into its own NFT to those who contributed a pixel to the final garment’s design.
The rules of fashion are constantly being rewritten but for the first time in a long time, something revolutionary feels as though it’s on the horizon, and we at DiamondHandbag Club are totally here for it.
About Diamond HandBag Club
DiamondHandBag is a trailblazing, digital-first luxury brand and community empowering bold, tech-forward womxn to thrive in the world of alt-asset collecting.
We're powered by a forward-thinking team from top-tier tech, luxury, and entertainment industries who are building the most cutting-edge experiences in the Web3 and NFT space, founded by Angel Pui, serial tech entrepreneur, and international speaker on Web2/Web3, advisor to Fortune 500 companies.
We partner with artists and brands to create stunning digital handbags and offer them up as luxury NFT collectibles. This means our digital collectors don't just own "the only handbag of its kind"—you own the IP rights, too. You can rent your assets, sell them, produce them, and create content with them.
Beyond owning a rare piece of art and gaining access to a stylish, fun, and lucrative form of alt-asset collecting, DiamondHandBag owners can curate their digital galleries and get exclusive access to future drops. We've partnered with major fashion brands and events to offer IRL experiences, too—collectors get fashion and beauty gifts and gain exclusive access to fashion show experiences, meet n greets, and shopping sprees, and we're launching an IRL luxury handbag collection with partnerships with top celebs and major fashion houses.
Join us luxury-lovers as we blaze the trail into the Web3 space with a first-of-its-kind luxury fashion digital collection (finally, your shopping makes you money!)
